Tips for buying shoes online

One of the hardest items to purchase online is shoes. It’s not as simple as adding a small, medium, or large to the cart. It’s also difficult to tell whether or not the pair of shoes you have your eye on will be comfortable.

To save you time and effort, here are a few tricks to use next time you decide to buy a pair of shoes online.

Pick your style

To avoid getting lost in the wonderland that is online stores, it’s best to know exactly what style of shoe you are looking for beforehand. It’s easy to overspend, especially when it comes to shoe shopping. Before logging on, take a look at your wardrobe and decide what kind of shoe you want. Is it a versatile sneaker? Or perhaps a new pair of pumps? Whatever you decide, knowing the style and color you want makes it easier to navigate through the thousands of shoes available online.



Before giving away sensitive information like your contact information and credit card details, find out if the store has a good reputation. Take some time to read reviews from other users about their experience with the store. It’s best to look at the reviews on different sites rather than the store’s website for a more honest opinion. Look for reviews that discuss delivery, quality of the products, and if possible, refunds.

If the shoe fits

It can be tricky to purchase shoes online because sizes vary between manufacturers. You can’t exactly try the shoes on beforehand either. A UK size 5 is not the same as a US size 5 so it’s beneficial to know the exact dimensions of your feet before purchasing any pair of shoes. Most websites do have sizing charts that you can use, but you also need to factor in the arches of your foot. The general rule of thumb is to choose a size that is almost half an inch bigger than your standard foot size. You can always ask your local shoe shop to take your exact measurements using their Brannock device.



Generally, a good quality shoe is made from durable materials like leather or cotton. Soles that are made from rubber will also wear longer. Before adding the shoes to the cart, do a little bit of research on the materials that have been used to make the shoe. A pair of suede sneakers look amazing with most outfits, but it may not be the most practical material for you. Feet also tend to sweat a lot so it’s best to look for shoes that are made with moisture-wicking materials.


The refund and delivery policy is the most important thing to check before purchasing any item online. It’s best to make sure that the store has a strong refund policy in place. It is also good to find out what the delivery fees are and how long the shoes will take to ship. Some websites have amazing deals on their shoes but sometimes the deal does not work out to be cheaper because of the exorbitant delivery fees. Take your time to compare prices on various websites, it may even be worth your while to rather purchase them in a physical store.

Now that you know how to shop for shoes online like a pro, you’ll be rocking your perfect new kicks in no time!